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REI Closed on Black Friday: Altruism or Mere Marketing Ploy?

REI Closed on Black Friday: Altruism or Mere Marketing Ploy?

Candice Gaukel Andrews November 10, 2015 6

In recent decades, the day after Thanksgiving—known as “Black Friday”—has become the biggest shopping day of the year. Although no one seems to be able to say for sure how the phrase originated, some

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